Table of Contents

EventsCoverFLATpngThe Art of Professional Connections:
Event Strategies for Successful Business Entertaining

Table of Contents

 

 

Chapter 1

Chapter 1:  LAYING THE FOUNDATION FOR A MEMORABLE EVENT

  1. Expanding on Your Social-Ability and Defining the Purpose
  2. Selecting Your Team and Determining the “Five Ws”
  3. Creating the Theme for the Right Experience
  4. Pacing Yourself to Avoid Burnout

chapter 2

Chapter 2:  MASTERING THE LOGISTICS

  1. Tackling Basic Logistics for Large Events
  2. Accommodating Home-Office Visits or Retreats
  3. Taking the Guesswork Out of Banquet Room Setup
  4. Hiring Caterers versus Catering Yourself
  5. Learning Environment Seating Options
  6. Removing Distractions and Potential Hazards

Chapter 3

Chapter 3:  INVITATION FUNDAMENTALS

  1. Extending and Responding to Invitations
  2. Protocol for Formal Invitations
  3. Unraveling the “What to Wear” Dilemma
  4. Interpreting Business Dress and Formal Attire
  5. Creating Name Tags, Badges, and Security Passes

Chapter 4

Chapter 4:  ENGAGING ASSISTANCE AND IDENTIFYING DUTIES

  1. How to be a Corporate or Personal Concierge
  2. Selecting and Preparing Introducers and the Master of Ceremonies
  3. Receiving-Line Protocol for Formal Events
  4. “Must Knows” for Being a Gracious Host or an Impeccable Guest
  5. Tips for Bringing a Spouse or Attending an Event Solo
  6. Accommodating Guests with Disabilities by Jennifer Longdon

Chapter 5

Chapter 5:  CULTURAL EVENTS AND AT-HOME ENTERTAINING

  1. Theater Etiquette and Auditorium Seating
  2. Rock Concerts and Music in the Park
  3. At-Home Entertaining: From the Patio to the Dining Room

Chapter 6

Chapter 6:  SPORTING EVENTS, GAMES, AND OUTINGS

  1. Basic Principles for Sporting Events
  2. Close the Deal over a Game of Golf
  3. 3The Team-Building Reality Experience
  4. Good Sportsmanship, Indoors or Out: Rules for All Occasions

Chapter 7

Chapter 7:  APPLAUD, CELEBRATE, AND BENEFIT THOSE WHO SERVE YOU

  1. Encouraging Camaraderie, Building Morale, and Handling Personal Situations
  2. Steps to Enjoying a Worry-Free Soirée
  3. Tips for Family-Focused Events
  4. Weddings and the Workplace: What to Do and What Not to do by Angela Gregory

Chapter 8

Chapter 8:  CONFERENCES, CONVENTIONS, AND TRADE SHOWS

  1. Speaker Preparations
  2. Arranging for Interpreters: the Invisible People
  3. Making the Most of Luncheon and Event Sessions
  4. Experiencing Trade Shows as Marketing Events
  5. Attracting Prospects with Booth Charisma
  6. Enjoying Safe Travel

Chapter 9

Chapter 9:  GESTURES OF APPRECIATION

  1. Cultivate an Attitude of Gratitude and Appreciation
  2. Gifting and Lasting Mementos
  3. Gift Selection and Shopping Tips

Chapter 10

Chapter 10:  CUSTOMIZE YOUR CHECKLISTS AND JOURNALS

  1. Checklist #1: Option A─Establishing Communication to Finalizing Details
  2. Checklist #2: Option B─Information Gathering to Wrap-up
  3. Checklist #3: Audiovisual Checklist for AV Professionals, Planners, and Speakers by Greg Norsek
  4. Checklist #4: Food and Beverage Planning by Larry Canepa and Haydee Pampel
  5. Checklist #5: Gathering Data for Domestic and International Visitors
  6. Checklist #6: Journal and Log
  7. Sample Planning Forms

Book Concludes with a
Review Quiz for Planning Your Event

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